SPORTS CELEBRITY ENDORSEMENT IMPACT ON PURCHASE INTENTION

Sports Celebrity endorsement impact on purchase intention

This research aims to study Celebrity Endorsement in the context of Social Media when practiced by Sports Celebrities and its influence on Purchase Intention.Four dimensions were studied: Word-of-Mouth, Brand Image, Brand Trust and Brand Attitude.Relating these yale law school colors variables, we intended to answer the following questions: will a

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Roots of Ergativity in Africa (and Beyond)

In the literature, it is often assumed that ergative constructions originate in passive constructions.The present contribution explores the likelihood of such a passive-to-ergative analysis for one language (Tima, Niger-Congo, Sudan), showing that click here this analysis cannot be substantiated and suggesting an origin in active constructions inst

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